The report, by MTM London, was commissioned by the Arts Council in partnership with the Museums, Libraries and Archives Council and Arts and Business. It uses the results of a substantial survey that explores how people engage with arts and culture online, and their attitudes towards this. It also identifies five distinct audience groups and looks at how the cultural sector can use these groupings, and better knowledge about people’s online arts and cultural activities, to expand and deepen their relationships with the public.
The report is part of the digital opportunities programme.
Read Digital audiences: engagement with arts and culture online
Source : Arts Council of England
Photo : Dan Chung.
Filed under: Expériences, Ingénieries, Politiques culturelles, Ressources, Economie créative, Industries créatives
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